‘Messi cam’ will let you follow only Inter Miami star during MLS Cup playoffs

MLS, ESPN to provide Lionel Messi-centric camera angle for remainder of playoffs

Lionel Messi will make his MLS playoff debut on Monday when Inter Miami CF hosts FC Cincinnati in the first round of the Eastern Conference playoffs, and ESPN will have a special camera angle just for him. The “Messi cam” will follow the Argentine superstar all over the field, giving viewers a unique perspective on his every move.

The move is a brilliant marketing ploy by MLS and ESPN, which are hoping to capitalize on Messi’s global popularity to attract more viewers to the playoffs. It’s also a way to give fans a closer look at one of the greatest players in the world.

Messi, 35, joined Inter Miami in the summer after leaving FC Barcelona. He has scored six goals and provided five assists in 18 appearances for his new club.

ESPN’s “Messi cam” will be available for all of Inter Miami’s remaining playoff games, which could include the MLS Cup final on Nov. 5. The camera angle will be available on ESPN’s linear channels, as well as on the ESPN app.